#ForManipur | Chapter 3 | 2021 (virtual)

The Be Good #ForManipur virtual event, held on July 2, 2021, was a remarkable success, drawing attention to the critical COVID-19 relief efforts in the north-eastern State of Manipur. This third chapter in the BeGood series, following BeGood #ForHer and BeGood #ForEarth, brought together a diverse group of 16 Artists united by the purpose of supporting Manipur during these challenging times.









Event Overview

Hosted on the Paytm Insider platform, the event was watched live by over 8,500 people and featured 16 renowned artists from the north-eastern states and other parts of India. These artists, including Ankur Tewari, Anoushka Maskey, Asees Kaur, Bipul Chettri and Pranai Gurung, Delhi Indie Project, Guru Rewben Mashangva, Jasleen Aulakh, John Oinam Ft Kennedy, Kamakshi Khanna, Mangka, Parikrama, Rahul Ram, Seev Ft. Sara, Tajdar Junaid, the Tetseo Sisters, and Zubeen Garg, came forward to generously support the fundraiser.

The event highlighted the ongoing struggles faced by Manipur due to inadequate medical infrastructure, a shortage of healthcare personnel and logistical challenges, particularly as the State remains off India’s railway map. The pandemic’s impact on Manipur has been profound, and the support from these artists aimed to alleviate some of the pressure on local resources.

The Be Good Tribe chose this cause because of the personal connection its initiator, Poonam Lal, has with Manipur. She expressed a deep sense of responsibility and nostalgia, having been born and raised in the State. The chapter also showcased the unifying power of music, which transcends boundaries and is in the soul of the north-eastern States, in bringing people together for a noble cause. The tribe thanks all the participating artists for their enthusiasm and commitment, underscoring the core values of inclusivity, compassion and kindness that drive the BeGood initiative.

BeGood #ForManipur was a heartfelt appeal for people to come together, look beyond their diverse worlds, and support the COVID relief efforts in Manipur. “Goodness is the only investment that never fails,” read a BeGood communique, calling on people with ties to Manipur and those yet to discover its beauty to donate generously.

The event, supported by Paytm Insider, showcased the spirit of unity and the power of collective effort, reinforcing the belief that kindness and goodness can indeed help heal the world.

The Be Good Tribe extends their heartfelt thanks to everyone who joined and supported BeGood #ForManipur. Their generosity and compassion have made a significant difference in the lives of many, helping Manipur navigate these challenging times.


Supporting Brands




Join the Movement

Rediscover the goodness within and be a part of our Be Good community. This chapter showcased the spirit of unity and the power of collective effort, reinforcing the belief that kindness and goodness can indeed help heal the world. Stay tuned for more initiatives as we continue to address pressing issues and work towards a better world. Together, we can make a difference.