We believe that there is inherent good in everyone, buried somewhere within. We just need to find it. #BeGood is a fructification of that belief. That goodness exists. In all of us.

And to bring goodness back into our lives through small deeds of compassion, empathy, and kindness, we raised a clarion call in Jan 2018.

A metaphoric new ‘Book of Life’, a new set of principles to imbibe the best of what every religion teaches – Goodness.

We began to build a tribe of believers who joined us to find that goodness within ourselves at our first festival #ForHer.

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