The Be Good Tribe

The Tribe originated as a prelude to the “Be Good” initiative as a digital campaign in 2017.

Campaign 1: Placard Challenge 

We launched our social media channels with a challenge where we encouraged users to send in their pictures with a placard reading, “I am making an effort to BE GOOD, are YOU?”
This campaign was a huge success on social media during pre-COVID times. It saw participation from celebrities such as Tisca Chopra, Shreyas Talpade, Singer Vipin Aneja, and Jamie Lever.


Campaign 2: The ‘Goodness Challenge’ 

3 days, 3 posts. Over 3 days, the audience was encouraged to post 3 pictures of anything that made their 2017 worth it with the #TheGoodnessChallenge. This campaign saw huge success, the # received an organic reach of 20K.


Join the Be Good Tribe!

Be part of a community that believes in the power of goodness to change the world.

Exciting things are coming this chapter, and you won’t want to miss out!

Join Us As Artist

Join Us As Volunteer

Join Us As Cause Connect

Join Us As Stalls